Writer | Editor | Content Strategist | Executive Comms

Jake New

I am a senior writer, editor, and content strategist at Whiteboard Advisors in Washington, DC.

Like many writers, I began my career as a student reporter. Unlike many of my peers at the time, I was also a first-generation college student from a low-income military family. That experience shaped my career, drawing me to stories about educational opportunity and the people working to expand it. Today, I help college presidents and faculty, K-12 leaders and teachers, former governors and White House officials, policy experts and researchers, and executives and founders turn their insights into clear, powerful prose.

For nearly a decade, I have worked at Whiteboard Advisors, where I helped build the firm’s content creation practice. I have written and edited hundreds of op-eds, speeches, congressional testimonies, newsletters, columns, book chapters, white papers, case studies, and articles about early childhood, K-12, postsecondary learning, and workforce development, as well as philanthropy, technology, and business. My ghostwriting has appeared in The New York Times, The Washington Post, The Wall Street Journal, Fast Company, Fortune, Forbes, Barron’s, and Time among many other major publications and trade outlets.

Before joining Whiteboard, I covered higher education for Inside Higher Ed and The Chronicle of Higher Education, where my reporting focused on nontraditional students, education technology, college athletics, mental health, and student learning.

Under my own byline, I also write about movies, books, history, and culture. My work as a reporter has appeared in Smithsonian Magazine, Bright Wall/Dark Room, Slate, The Nib, Teen Vogue, PBS NewsHour, and Indianapolis Monthly. My forthcoming book, out Fall 2027 from the University of Minnesota Press, examines U.S.–Japan relations through the lens of the Godzilla franchise. When I’m not writing, I’m usually taking photographs.

I can’t share my ghostwriting publicly (that’s the name of the game), but here are a few samples of my work written under my own byline:


A freelance magazine feature about the “Disclosure Day” director’s fascination with alien encounters in American suburbia


A freelance feature about postwar Japanese history through the lens of the Godzilla media franchise. This article is the basis for a forthcoming book, out fall 2027 from the University of Minnesota Press


A white paper produced by Whiteboard Advisors in partnership with InsideTrack, NASPA, and UPCEA


A feature about a scholarly press publisher who believes the world is out to get him, pursuing high-profile lawsuits against his critics


A story about Aaron Swartz, the computer programmer and activist who illegally downloaded more than four million articles from JSTOR


A feature about Baylor University’s efforts to stay true to its religious roots while refashioning itself as a big-time football school


A freelance feature about the start-ups promising to solve the toughest problems in American higher education


A story about “March,” a trilogy chronicling the life and legacy of the celebrated congressman from Georgia

Get in touch at jaketnew@gmail.com.